Dixie is the most renown and appreciated fast fashion brand based in Florence. It is famous all over the world for its refined and retro-inspired garments designed for original out-the-schemes women who choose a feminine look with a well cared taste in the details. The all-Italian production is a synonym of quality and readiness of the fast fashion models. That's why Dixie, founded by Massimo Frosini and Gianni Guastella at the end of the 80's, is well known at an international level. Such result was also possible thanks to the acquisition by Imperial Group in 2014 and the opening of new exciting scenarios. The selection of own-label products is continuously growing since in our boutiques it is possible to purchase not only garments, but also ever new and ever unique bijou and accessories!