Arav Fashion was founded in 2002 with the Silvian Heach project, a women’s fashion brand with a clear, ambitious philosophy: to create affordable, stylish, easy-to-interpret clothes. Silvian Heach was an immediate commercial success from its first year in business, enabling the two founding partners - Mena Marano and Giuseppe Ammaturo - to lay the foundations to help expand the brand around Italy and abroad, thanks to considerable retail development with a franchising formula. 2009 saw the launch of Silvian Heach Kids, a new challenge for the Group. The childrenswear line is dedicated to children aged from 1 month to 16 years and was the result of a special collaboration with Pietro Oliva. Two years later, it became Arav Kids Spa. In September 2011, Arav Fashion launched a web & social media project including various digital platforms and featuring the whole brand portfolio, with a website, e-commerce and social channels (Facebook, Twitter, YouTube, Instagram). It is still in the process of implementation and development. In 2012, following a licensing agreement signed between Arav and the British carmaker, the Aston Martin baby fashion collection, an exclusive project for clothing with a British spirit, for children aged from 1 month to 16 years, was officially presented at Pitti Bimbo.