MCS has deep roots. Founded in the 1970s to celebrate the man who loves travel, nature and adventure, the brand has combined the legendary lifestyle of the American West with the great heritage of Italian fashion since the 1980s.

MCS and its iconic rider has undoubtedly been one of the brands with the greatest influence on men's fashions all over the world, a cultural and stylistic landmark with non-replicable codes of its own that has risen to popularity with millions of fans and admirers. MCS is not just a fashion brand, but a legend that has never stopped inspiring dreams.

“The more you wear them, the better they look”

The slogan "The more you wear them, the better they look" is the philosophy and the core value behind every MCS garment: quality and the ability to withstand time and the weather, like the traditional American workwear inspiring it.