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The new season campaign celebrates the spirit of the KARL LAGERFELD Maison at 21 Rue St-Guillaume in Paris. It features the iconic model Mariacarla Boscono, who was a longtime muse of Karl Lagerfeld. “Shooting this campaign is emotional for me, as I was very close to Karl,” she says.. “I hope this campaign is a beautiful tribute to him, because everything I do now is with him in my mind.”