The story of Elisabetta Franchi, the heart and soul of the namesake brand, is the story of a woman who successfully conquered the female universe thanks to her style and creativity. Her success is based on her unlimited passion, painstaking care for product design and sheer devotion to her job. The story began in 1968 in Bologna, the city where Elisabetta was born and raised and where she completed her studies, at the Aldrovandi-Rubbiani Institute. In 1996 the designer opened her first workshop, where she began to craft her first ideas and designs. At the time Elisabetta collaborated with a team of 5. Today the company oversees a staff of over 200 people.Elisabetta Franchi is the creator of a perfectly crafted Ready to Wear collection that owes its success to her style and a particular production strategy based on the “Made in Italy” concept, on quality, excellence and care for details. This is how, in a little over a decade, Elisabetta Franchi has become one of the most successful next-generation brands in the world of fashion.